Also checkout http://organizedwisdom.com
Also checkout http://organizedwisdom.com
I'm excited we are announcing what we've been working on....we love feedback.
New Health Search Engine Weeds out Spam Sites, Redundant Links and Clutter by Using People to Find and Organize the Best Health Resources on the Web
New York, NY - Monday, September 17, 2007 – OrganizedWisdom, LLC, a leader in the Health 2.0 movement, today unveiled its new web search platform and launched OrganizedWisdom Health, the first human-powered, doctor-guided search service for health.
Launching in preliminary beta for early user feedback, the new site at OrganizedWisdom.com features a custom health search engine curated by trained search experts and guided by a team of specialized physicians. The service provides credible, well-organized search results pages for the most popular health search terms, without the clutter, redundant links or index spam typically found in search engines.
When you search for topics such as weight loss, melanoma or hair loss on OrganizedWisdom Health, human editors have assembled an organized page for each topic, called a WisdomCard™. Only quality links to expert and user-generated content are listed, without the clutter you often see in search results at Google or Technorati that are often marketing sites trying to sell products or spam sites masquerading as authentic blogs.
“No other search engine has physicians guiding every search result to provide an additional level of quality review,” said Howard Krein, M.D., Ph.D., Chief Medical Officer of OrganizedWisdom Health. “Machine-generated results like Google's or Technorati's change by the minute and are easily manipulated by search index spammers so it’s impossible to nail down something to review. With humans hand-crafting the results, we can do that. Each and every WisdomCard has been reviewed thoroughly by two different Health editors and at least one physician.”
“The goal of OrganizedWisdom Health is to provide the best search service in the world for health by hand-crafting search results that physicians and consumers will recommend to their family and friends,” said Steven Krein, co-founder and CEO of OrganizedWisdom.
OrganizedWisdom Health is focused on creating WisdomCards for the top search terms and phrases for health including diseases, conditions, treatments and drugs. The site is launching with WisdomCards on more than 100 of the most popular health topics, with plans to create 10,000 WisdomCards over the next 12 months. OrganizedWisdom editors have also built into the service a customized version of Google, which only includes approved sites, ensuring that every query on OrganizedWisdom Health delivers spam-free search results.
“OrganizedWisdom Health also taps into the wisdom of our site visitors to help improve the results,” said Unity Stoakes, president and co-founder of OrganizedWisdom. “Anyone can suggest links they feel are missing and deserve to be included on a WisdomCard, and can report or discuss any links they feel should be removed. Each suggestion is reviewed and monitored by our guides to ensure that only quality links are added to the search results themselves.”
Last year Krein and Stoakes, both serial entrepreneurs, launched OrganizedWisdom as a destination site for sharing health wisdom. They quickly discovered, however, that there was plenty of user-generated health information already online, but easily finding that useful information was the real problem. The duo dramatically transformed their strategy to solve this problem.
Krein co-founded Internet marketing firm Promotions.com in 1996, and with Stoakes took it to an IPO in 1999, followed by a sale to iVillage in 2002. Stoakes was the Chief Marketing Officer at Promotions.com and the VP of Marketing at The Privacy Council.
ABOUT ORGANIZEDWISDOM HEALTH
OrganizedWisdom® Health is the first human-powered, doctor-guided search service for health. The site at http://organizedwisdom.com provides reviewed, well-organized search result pages called WisdomCards™, for the most popular health search terms and phrases without the clutter, redundant links or index spam typically found in search engines. OrganizedWisdom helped ignite the Health 2.0 revolution with several “firsts” including the first company to assemble a team of health guides and physicians to organize the world’s best health wisdom from across the Web. Today, OrganizedWisdom continues to bring innovation to online health care by leveraging social media and the power of collaboration technologies to improve the quality of health search. OrganizedWisdom is based in New York City and was founded in 2006 by serial entrepreneurs Steven Krein and Unity Stoakes, who have worked together building companies since 1997.
For more information, contact: unity
We kicked off a great week with great coverage of OrganizedWisdom in this week's Economist in great article on Health 2.0
Beginning this week, we're at TechCrunch40 and Health 2.0. We're also speaking at the URAC Conference in Las Vegas on October 4th and then the Information Therapy Conference in Park City on October 10th.
Stay tuned for our big announcement on Monday.
Former iVillage and Privacy Council Executives Launch OrganizedWisdom.com to Help Families, Groups, and Health Care Professionals Collaborate and Share Health Knowledge
New York, NY – OrganizedWisdom, LLC today announced that it has launched the first health-focused social networking site, where consumers, health care professionals, and health organizations can collaborate and share health knowledge on more than 6,500 health topics. OrganizedWisdom.com was founded by Internet industry veterans Steven Krein and Unity Stoakes to improve how people find and share health information by linking trusted, evidence-based information with practical user-generated health advice, ratings and recommendations.
The company’s patent-pending technology makes it easy for users to contribute their most important experiences and recommendations on any disease, medication, treatment or health issue. In addition, through the company’s SponsoredWisdom™ program, health care companies can contribute educational research and patient advocate wisdom in a credible and safe environment. OrganizedWisdom is designed to clearly identify the source of all health information (doctor-reviewed, user-generated, and industry-contributed) for consumers and physicians, as well as to help health care companies avoid many of the risks that currently limit their participation in online communities.
“By organizing the collective wisdom from millions of people who have personal health experiences, and aligning it with professional knowledge and doctor-reviewed content, we can help the public make better informed decisions,” said Steven Krein, CEO of OrganizedWisdom. “Because the content is community-rated, segregated by source, and structured by topic, this one-stop-shop approach makes it easy for anyone to quickly learn what the doctors have to say, what people with life experience have to say, and what the industry has to say on any health topic.”
“With 80% of Internet users searching online for answers to practical health questions*, it’s not as easy as it should be,” said Unity Stoakes, President of OrganizedWisdom. “There are too many cluttered message boards, distracting banners and generic health information on most health sites. Our goal is to make it easy to safely connect people who need information, advice and support with a health community who can help them. In one-click, users can save, recommend or email any information found on the site to family members or friends who might need it.”
Through a content licensing partnership with the non-profit evidence-based health information leader, Healthwise, OrganizedWisdom is able to leverage one of the most comprehensive health and drug information resources available. More than 75 million times a year people use Healthwise information to help them make better health decisions.
“I like the concept of organizing wisdom and connecting it with scientific information,” said Healthwise CEO Don Kemper. “Giving people accurate, up-to-date medical information is hugely important. Giving them access to the experience of others adds another valuable dimension.”
MANAGEMENT TEAM The OrganizedWisdom team has worked together building companies for nearly a decade.
Steven Krein, co-founder and CEO, was also co-founder and CEO of Internet marketing firm Promotions.com and its Webstakes subsidiary from start-up in 1996 through its IPO on Nasdaq in 1999 and its subsequent sale to women’s media company iVillage. Krein served as a senior executive at iVillage after completion of the sale in 2002.
Unity Stoakes, co-founder and President, was the Chief Marketing Officer of Promotions.com through start-up and IPO. Stoakes went on to become VP of Marketing at The Privacy Council, a privacy compliance software company helping companies manage HIPPA and data management issues.
Gregg Alwine, Chief Technology Officer, was also the CTO of Promotions.com. Alwine is also CEO of Corsis, which provides technology services to some of the world’s largest companies including McDonalds, iVillage and NBC.
Adam Ingberman, VP, Product Development, spent eight years as VP, Application Development for iVillage. Ingberman is also the VP of Product Development at Corsis
ABOUT ORGANIZEDWISDOM OrganizedWisdom is a health-focused social networking site that enables consumers, physicians, healthcare professionals and health organizations to collaborate on more than 6,500 health topics. The company, founded by experienced Internet entrepreneurs Steven Krein and Unity Stoakes, aligns doctor-reviewed and user-generated health content to help people make better informed health decisions. Its patent-pending technology and unique organizing structure makes it easy for people to transform their health experiences into valuable wisdom to help others. Visit http://www.organizedwisdom.com.
*Source: Pew Internet and American Life Project.
Nickelodeon launched a social networking site for parents.
Over the next few months, we're going to see a lot of niche-focused social networking sites spring up.
In less than 15 minutes, using OrganizedWisdom's WisdomWizard™, you can turn your important health experiences into valuable wisdom for others.
Click on the Share Wisdom button at OrganizedWisdom to begin sharing. We've preloaded the Wizard with 6500 different health topics.
Check out my WisdomProfile now:
OrganizedWisdom is live! We're still working on a number of features but you now start searching for health wisdom and sharing your own wisdom on any one of more than 6500 health topics
I just read another great article about the trend of elminating or reducing overhead assocated with physical office space in this week's BusinessWeek called Square Feet. Oh, How Square!
Is an infrastructure-free company in our future? Coghead, a Web-based business application developer in Mountain View, Calif., comes pretty close. Save for the laptops and cell phones, the 20-person company has virtually no hard assets. Coghead's Redwood City (Calif.) warehouse office space is on a monthly lease. Servers, e-mail programs, and a wiki are all provided by low-cost, third-party sources on the Web. Chief Technology Officer and founder Greg Olsen says that if a major earthquake or Avian flu outbreak occurred, the company could up and move anywhere within a day. As he puts it, kind of like a clan of neo-bedouins before a sandstorm.
One of my favorite places to go in NYC is Central Park's Sheep Meadow. I found out today that they have full Internet access through a new Wifi system that got hooked up over the winter.
I decided to get outside and test it so here I am - it's 78 degrees and sunny and I'm sitting here reviewing the latest test version of OrganizedWisdom, which is coming along nicely. Definitely more fun to work out here.